Peter is the founder, majority shareholder, and chief executive of the business. He had 8 years of board-level experience in Commercial Director roles in Multinationals, both under public and private ownership. He led large scale sales and marketing teams, developing and prosecuting successful strategies in highly competitive markets.
Prior to setting up Into the Zone, Peter was UK Sales Director for KP Snacks, the snacks component of the VC owned, £1.5bn United Biscuits group. Here, he led the most successful worldwide competitive challenge to any Pepsico snacks business, transforming his business into profitable and powerful preferred supplier status with the key elements of the client base.
Previously to UB, Peter was UK Sales & Marketing Director at Cott Beverages, a £1bn turnover international Soft Drinks Group, where he developed both Branded and Private Label businesses.
He was a key figure in the successful integration of their major competitor, prosecuting the significant commercial synergistic benefits identified in the acquisition.
Peter has extensive experience in leading strategic, operational and cultural change in large organisations. He has led teams in excess of 100 people and has worldwide international experience. Peter has an Economics degree from Sheffield University.
- Email: Peter@intothezone.net
- Tel: 07803 850949