During this time Dan led the team to year on year profitable growth in an extremely challenging market segment. Throughout this period the development of his team and organisation of 75 people was one of the key pillars of the Strategy to deliver exceptional results.

During 2005 – 2008, Dan was UK Sales Director of Puratos leading a team across a number of sales channels. Dan has also worked as Global Retail Director and was responsible for the development of an international team and strategy, to double sales over 5 years.

Dan headed up the Business Unit responsible for Tesco during his time at Greencore Plc between 2001 – 2004. Greencore Plc are the UK leading own-label food manufacturer across a number of food categories.

Dan started his career with Cargill, the world’s largest privately owned company, as a Graduate trainee. Within 1 year Dan had become UK Sales Manager and was responsible for ensuring the merger of 2 sales teams as part of a strategic acquisition. During this time Dan spent 3 years living and working in Belgium.

He has benefitted from studying at one of Europe’s leading Business Schools, INSEAD University in Fontainebleau, Paris. Dan has a Master’s Degree in Consumer Psychology and a Bachelor’s Degree in Commerce from Birmingham University.

• Email: Dan@intothezone.net
• Tel: 07958195220